Athleisure has evolved beyond gym wear to become a staple in everyday fashion, blending comfort and style. This article looks at how brands like Lululemon, Nike, and Adidas are innovating with versatile, performance-enhancing fabrics that appeal to both fitness enthusiasts and fashion-forward consumers. It discusses the influence of remote work and the pandemic in solidifying athleisure’s place in mainstream wardrobes.
As fashion weeks move online, designers are finding innovative ways to showcase collections virtually. This article explores how brands like Gucci and Balenciaga are leveraging digital platforms, virtual reality, and 3D modeling to bring runway experiences to audiences worldwide. It also covers the challenges and benefits of digital shows, highlighting how this shift may reshape the fashion calendar and industry norms.
